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03_hollister

remodel roll-out

DESIGNER + TEAM MANAGER

2014-2019

The infamous and outdated beach hut "porch stores" were in need of a refresh. Based on customer and store associate feedback, top priorities were to make product visible from the mall corridor, brighten the space, and open-up sight lines within the store. (Toning down the music and fragrance was underway as well.) This roll-out began with converting the storefronts, and sales uplifts gained from that phase eventually led to demolishing interior cabinets and partitions, a fresh coat of lighter paint, and an energy-efficient LED lighting strategy. 

RESPONSIBILITIES

  • designed and coordinated construction drawings for phased storefront remodels

  • negotiated Landlord design criteria requirements

  • conducted site visit visits; punched and turned over stores in coordination with internal Construction Manager and external General Contractor

  • designed and executed first interior remodel store at Polaris Mall (Columbus, OH)

  • designed and coordinated construction drawings for interior remodels and "combo remodels" (both storefront and interior at once)

  • strategized schedules in coordination with in-house Real Estate team

  • managed RFP process and awarded contracts to external Architects and Engineers

  • reviewed and approved plans and elevations as Store Designers laid out and coordinated construction drawings

  • managed design updates and master construction drawing set

  • aided in RFI answers in coordinate with Store Designers

 

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THE ABERCROMBIE

REMAKE CONTINUES

In the stores, the company has worked toward an easier, faster and more engaging experience, giving store managers improved training and more autonomy to better sync up with the shopper... About 60 Hollister stores will be remodeled this year...

- Evan Clark

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HOLLISTER IS MAKING MAJOR CHANGES THAT ARE SAVING PARENT COMPANY ABERCROMBIE & FITCH

 

Hollister invited Business Insider to see one of its newly remodeled stores, and it's evident why the company is succeeding...

 - Mallory Schlossberg

 

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ABERCROMBIE & FITCH: THE TIDE IS TURNING, LED BY HOLLISTER

 

I am particularly impressed by the Hollister stores and the new image they now represent... The stores still emphasize California living and a surfing sensibility that seems to resonate.

- Walter Loeb

(IMAGES COMING SOON.)

PROUDEST DETAILS

completing site visits and punching stores myself in an "all hands on deck" approach

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shear volume of stores completed each round
 

 

HARDEST HURDLES

negotiating scopes with Landlords

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hidden conditions and timely solutions after demo

 

LESSONS LEARNED

balancing brand voice and budget is key when negotiating with Landlords

 

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