02_gilly hicks | Portfolio

02_gilly hicks

concept + prototype development

LEAD DESIGNER + PROJECT COORDINATOR

2018

In a rebirth of the Gilly Hicks brand, it was to be integrated within or adjacent to a Hollister store. Finishes complimented Hollister's, with a more refined aesthetic. Layout had to be flexible enough to retrofit existing stores with minimal impact, and work with both domestic and international codes. The storefront was inspired by California wave and the curves of a body silhouette.

RESPONSIBILITIES

all conceptual content and presentations to senior leadership for approvals
creative direction for all fixtures, furniture and finishes
coordinated shop drawing approval between design team members
created layout template for first batch of stores
reviewed construction drawings for design updates and accuracy
aided Designers and Construction Managers in RFI answers during construction
value-engineered fixtures and finishes in coordination with in-house Global Procurement team and external vendors

ABERCROMBIE & FITCH IS TESTING A VICTORIA'S SECRET AND AERIE RIVAL

The location is adjoined to a Hollister store, it's small and has a very edited assortment of intimate apparel. It has the same inclusive feel of an Aerie store and similar price points. A Victoria’s Secret clone this is not - which is a good thing.

- Brian Sozzi

FULL ARTICLE